What Are GEO and AEO?

GEO en AUTHON Editorial Team · 2026-06-30T00:00:00+00:00

TL;DR

GEO (Generative Engine Optimization) is optimizing content so generative search and AI answer engines treat it as a trustworthy source to cite; AEO (Answer Engine Optimization) is producing clear answer units an engine can lift directly. Where traditional SEO targets link visibility, GEO/AEO target citation and summari…

Key facts

Key relationships

What GEO/AEO are

Difference from SEO

Traditional SEO optimizes link visibility on result pages. GEO/AEO target citation and summarization inside the AI-generated answer, making source, confidence, and evidence the core assets.

AI-readable package

사람과 AI 모두에게 동일하게 공개되는 기계가독(machine-readable) 표면입니다.