What GEO/AEO are
- GEO (Generative Engine Optimization): optimizing structure, evidence, and machine-readable surfaces so engines like ChatGPT, Gemini, Perplexity, and Naver treat content as a citable source.
- AEO (Answer Engine Optimization): producing clear answer units (definitions, claims, FAQs) an answer engine can take directly.
Difference from SEO
Traditional SEO optimizes link visibility on result pages. GEO/AEO target citation and summarization inside the AI-generated answer, making source, confidence, and evidence the core assets.